Sarah H. Rogers
I design the moments that turn a shopper into a customer — and move the product they came for.
26 years turning strategy and shopper insight into retail experiences that move people and product — for Cricket Wireless, Comcast, Walmart, Sam's Club, and more.
Cricket Wireless — Market Relaunch
SOCIAL, DIGITAL, OOH, STORE
Two cities that had written
Cricket off, reintroduced neighborhood by neighborhood. Store traffic and sign-ups both moved.
XFINITY — From Bill-Pay Counter
to Brand Experience
EXPERIENTIAL RETAIL DESIGN
Turned a bill-pay counter into a brand experience — digital, education, a Smart Home Showcase, and a 24% lift in revenue-generating units.
Cricket Wireless — Flexible Store System
EXPERIENTIAL RETAIL DESIGN
A kit of parts, mixed and matched across four completely different rooms — a state fair, a middle school, a sales conference, a leadership rally — to land the same brand differently every time.
Sam’s Club — Bentonville Center of Excellence
STORE EXPERIENCE EVOLUTION & TESTING
The signage system now setting the standard for Sam’s Club’s member experience chainwide — one framework, nineteen departments, installed in two clubs.
Winning the Aisle —
Walmart, Ravenswood, Merrick
NATIONAL RETAIL EXPERIENCES
Wireless, wine, and pet food — three crowded categories, one fight: winning the shelf.
Cricket’s Walmart placement was upgraded to premium real estate within a year.
Dwellify — The Brand in a Box
DTC PHYSICAL BRAND EXPERIENCE
One box, doing a showroom's job — the first physical moment in an entirely digital remodeling process."