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Sarah H. Rogers
Retail Experience Design · Shopper Marketing · Creative Direction · Brand Strategy
Based in Atlanta, GA
Most brands treat retail as one channel. I've spent 20 years learning it's actually dozens — each retailer a different mindset, each shopper a different moment.
The brief is never really about the creative. It’s about closing the distance between a brand and the specific person standing in that aisle — in that store, in that neighborhood — deciding whether this brand gets them. That’s the problem I’ve spent 26 years solving.
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