For all the right buzz word, keywords and algorithm-friendly phrasing you can download my resume—but here, I want to share who I really am and why I do what I do.
 

I fell in love with design the day my mom let me buy my first Vogue magazine. I was instantly captivated by the layout, the colors, and how every element worked together to create something beautiful. That passion followed me through college, where I majored in Design Communications and began my career in traditional art direction. 

My love for retail came a little later. When I joined TPN as an Art Director, I was still working in classic advertising. But as the agency evolved to focus more on retail strategy—why people shop, how they shop, and what influences their decisions—I was hooked.

I love:

• Walking into a store for the first time

• Noticing how familiar stores change over time

• Seeing how retailers curate their spaces

• Understanding why people buy what they buy

• Reading into the subtle details that brands communicate

• Feeling the texture of a display material

• Observing shopper paths and behaviors

• Watching how a space makes someone feel

For me, design is no longer just about visuals—it's about the entire experience. It's about creating a moment where a shopper walks away smiling, whether they make a purchase or not, because they felt something. They experienced the brand—and they’ll remember it.

That’s what I love most: starting with research and insight, building strategy, concepting the creative spark, and carrying it through to the final execution. Then watching how people engage, what resonates, and whether it leads to loyalty—brand, retail, or both.