Cricket - Walmart Aisle Solution

The Catalyst for Change - Separating your brand from the rest in limited space

Insight - Wireless is a highly personal category with extreme complacency to switch. Shoppers are weary about coming in-store and are overwhelmed and confused by so much parity

The Solution - Treat the creative the way people shop wireless. They choose their phone first - so put the promo high and make it a billboard. They choose rate plan second - put it on the shelf or lower graphic and then they product.

The Results - In one year Cricket grew so much that we were upgraded to the premium row (facing the electronics department), plus they increased our space so we have more 4 col spaces and fewer 1 & 2 col. spaces.