Cricket Events - Creating Scalable Brand Experiences

Mobile Execution - For the Texas State Fair our placement is outdoors so we needed a different solution to be more enclosed to withstand weather. This is the same kit and technology as state fairs but it has been modified for the space. The exterior is wrapped to really state our presence in the sea of T-Mobile pink and Verizon Red.

State Fair Kit - This audience is mixed, some have never heard of the brand. This is our chance to intercept them in a fun environment and become part of their consideration the next time they buy wireless or if they want to dive right in and join Cricket that day. The digital screens feature a deeper dive into what cricket has to offer and our proprietary Cricket Explorer+ experience on each phone gives them device details, rate plan info and shows coverage so they can make an informed decision.

Prepaid Wireless Expo - At this event, our booth is our biggest sales tool for potential, future store owners. We are selling them on the key sales aspects of Cricket and how they can be a success by joining the team and opening a Cricket Store. The digital screens are focused on stats and customer info, while the phones still feature Cricket Explore+ so they can see the tools we equip our stores with for sales success. The area to the left is created for more privacy and a dedicated touchscreen to go through different store format options and designs for those really interested in the next step.

Authorized Retailer Conference - Cricket's once-a-year conference that brings all the store owners together with corporate leadership. They learn about the business goals, state of the business and any new technology and store designs launching.