Dwellify - Brand Experience at Your Doorstep

Catalyst for Change - How do bring your customer into the interior design experience without setting foot in a store? Dwellify was a model of design set up for those who want to make all the design decisions without dealing with a contractor and measurements and all the messy logistics of redesigning a home.

The Solution - Create a brand in a box. Customers are walked through the decision process online and they talk to their designer while making design decisions, but the most important step in the process is when they receive their samples and that they are happy with what they have chosen. From the moment it arrives I want the customer to feel that excitement of that first reveal. This is the only physical brand touchpoint, everything else is done online, so it was crucial to make everything feel really premium and showcase their choices in a way they understand and can envision in their space.