Merrick - Creating a "Shop in Shop" Experience

The Catalyst for Change - This is another older example but it is drove the trend of brands wanting to create uniquely branded areas to stand out against their competition.

The Solution - The solve had to be modular to work in any big box situation. This was used as a sell in to get Merrick more space and show how pet owners can shop easily for their four-legged children. This was the start of the "pet parent" shopper. while there were pet stores, this intercepted shoppers at stores like Walmart and target and made it an experience and an education in the brand and how to care for your pet.