Ravenswood Wine - Standing out in a Crowded Field

Catalyst for Change - Get more space in store and stand out from the competition. This is always the ask, but the wine category is very competitive and reaching customers with a mid-price-range wine means it really needs to intercept them in their shopping journey

The Solution - Create a compelling display that showcases the whimsy of the brand but also creates a solution for the shopper. For Ravenswood that meant creating a gifting moment during the holidays with a knitted scarf that could hold a card and/or gift card. The stores loved this idea b/c it encouraged gift card sales and customers loved it b/c they didn't need any wrapping paper or extras, they could just grab the bottle and gift it. By creating a gifting solution this also spread the audience beyond just the people that normally purchased Ravenswood to naturally introducing it to friends and family.