Walmart - Creating a Family Destination

The Catalyst for Change - This example is about 15 years old, but still really important in how retail needs to keep adapting to shopper needs. Walmart wanted to build basket with impulse shopping.

The Solution - Create a reason, for a problem they didn't realize they have - Not enough family time. By creating an occasion of "Family Fun Night" and making it a one-stop shop solution. This triggered a wave of what we now know as shop - in - shops. Shopper mom could get everything she needed in this zone to bring her family together with minimal prep and no stress.